Sample work · made up companies
Contractor website examples, explained.
Four sample websites we designed for made up HVAC, plumbing, electrical and roofing companies, with what each one does to win the call, and the brand, van and print that go with it.
Sample designsNot clientsYours is designed for you
Sample design
HVAC · a made up company
Halvorsen Heating & Air: an HVAC website example
What it gets right
- Call button in the top bar of every screenThe number is never more than one tap away, on any page.
- The towns in the headline"Heating and AC repair in Somerset County" says what and where before anything else.
- A quote form right under the headlineFour short fields and a promise: we call you back within the hour.
- The emergency line said plainlyNo heat or no AC? A strip with the number, answered day and night.
- Proof that is trueUpfront prices, marked vans and shoe covers, instead of made up reviews.
Plumbing · a made up company
Brightwater Plumbing: a plumbing website example
What it gets right
- The emergency line above everything"Burst pipe? Call any hour" sits at the very top, in the one loud color.
- Two clear actionsCall now or book online, side by side, nothing else competing.
- A booking form that says what happens nextWe text you back with a time slot, so nobody wonders.
- Flat prices and photos firstThe price before the work, and photos from inside the wall or the pipe.
- Towns listed, with a way out"Not on the list? Call and ask." keeps the near misses.
Electrical · a made up company
Kestrel Electric: an electrician website example
What it gets right
- Safety first"Power out, burning smell or a sparking outlet?" with the number, day and night.
- A plain words promiseWe explain the work in plain words and give you the price before we start.
- The services people search forPanel upgrades, EV chargers and generators each get named, not lumped together.
- License and permits up frontPermits handled, and the license line in the footer of every page.
- Answers to real questions"Do I need a panel upgrade for an EV charger?" answered on the page.
Roofing · a made up company
Pell & Sons Roofing: a roofing website example
What it gets right
- The action is an inspection"Book a roof inspection" with a day picker, because that is how roofing jobs start.
- A promise people remember"You see your roof before you pay for it": photos with every quote.
- Storm damage, said plainlyA leak right now? We tarp it fast, with the number beside it.
- Insurance helpPhotos and a written scope you can send to your insurer.
- Small details that win trustOne crew lead from start to finish, and a magnet sweep for nails.
What the best contractor websites have in common.
Different trades, different brands, the same few things done well.
- The phone number at the top of every screenOne tap away, on every page.
- The towns in the headlineWhat you do and where, before anything else.
- A short form near the topThat says what happens after someone sends it.
- The emergency line, said plainlyIf your trade has emergencies, say so first.
- Proof that is truePrices first, marked vans, your license number and your own job photos. Never made up reviews.
- A page for every service and townWritten the way your customers search.
- Your own brandCarried onto the van, the yard sign and the card you leave behind.
And what to avoid.
The same made up company on the kind of site most contractors still have.
- Tiny text built for a desk, so phone visitors pinch, zoom and leave.
- The phone number in the footer, at the very bottom.
- A welcome paragraph where the call button should be.
- No way to ask for a quote after hours.
- A coupon that ran out years ago.
Straight answers.
More answers on the homepage.
Are these real companies?
No. They are sample designs we made for made up companies, so we can show real work without inventing clients. Your free preview is designed for your business.
Will my site look like one of these?
It will look like your business, not like these. Each site gets its own brand: your colors, your type, your trucks, your towns.
What makes a good contractor website?
Your number at the top of every screen, your towns in the headline, a short form near the top, true proof instead of made up reviews, and a page for every service and town.
Start with a free homepage preview.
Tell us about your business and we design your new homepage for free, before you pay anything. Then take the parts that help.